{"id":5287,"date":"2026-10-06T01:38:00","date_gmt":"2026-10-06T01:38:00","guid":{"rendered":"https:\/\/www.brick-tracker.de\/blog\/unkategorisiert\/is-lego-too-expensive-maybe-were-just-buying-it-at-the-wrong-time\/"},"modified":"2026-10-06T01:38:00","modified_gmt":"2026-10-06T01:38:00","slug":"is-lego-too-expensive-maybe-were-just-buying-it-at-the-wrong-time","status":"publish","type":"post","link":"https:\/\/www.brick-tracker.de\/blog\/en\/deals\/is-lego-too-expensive-maybe-were-just-buying-it-at-the-wrong-time\/","title":{"rendered":"Is LEGO too expensive? Maybe we&#8217;re just buying it at the wrong time."},"content":{"rendered":"<div id=\"brick-2775678784\" class=\"brick-neuead brick-entity-placement\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4356920618994666\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Header-Ad -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4356920618994666\"\r\n     data-ad-slot=\"5481181130\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div><h2>Is LEGO too expensive? Maybe we&#8217;re just buying it at the wrong time. <\/h2>\n<p>The <strong>Amazon Prime Deal Days<\/strong> kick off today. Two days full of Deals, with new Deals throughout the day\u2014and, of course, LEGO will be featured again. <\/p>\n<p>But it&#8217;s on days like these that I realize time and again: <strong>It&#8217;s not Prime Day that makes a deal good. It&#8217;s the final price that makes a deal good.<\/strong><\/p>\n<p>My experience over the past few years has actually been a bit curious: especially with LEGO, some of the really good deals often start even <strong>before<\/strong> the actual sale day. That&#8217;s why I don&#8217;t just wait blindly for Prime Day, Black Friday, or any other major event when it comes to LEGO. <\/p>\n<h2>Great LEGO coupons pop up on Amazon time and time again<\/h2>\n<p>The past few weeks are a good example. As early as <strong>September 16,<\/strong> Amazon had once again activated numerous additional LEGO discount coupons. At that time, there were many great deals on Star Wars, Technic, and EOL sets.  <\/p>\n<p><a href=\"https:\/\/www.brick-tracker.de\/blog\/angebote\/amazon-aktiviert-wieder-lego-rabatt-coupons-viele-star-wars-technic-eol-deals\/\" target=\"_blank\" rel=\"noopener\"><strong>Read the article: Amazon Reactivates LEGO Discount Coupons<\/strong><\/a><\/p>\n<p>Less than three weeks later, the next big sale was already here. On <strong>October 1,<\/strong> we had a total of <strong>356 LEGO items on sale<\/strong> in the Brick-Tracker. Many of them came with additional coupons again, some with discounts well over 40 percent.  <\/p>\n<p><a href=\"https:\/\/www.brick-tracker.de\/blog\/angebote\/amazon-lego-coupons-live-356-sets-im-angebot-viele-starke-preise\/\" target=\"_blank\" rel=\"noopener\"><strong>Go to the article: 356 LEGO sets on sale on Amazon<\/strong><\/a><\/p>\n<p>To me, this really drives home the point: These deals don&#8217;t just happen once a year. At LEGO, great deals pop up every few weeks. <\/p>\n<h2>If you can wait, you have a huge advantage with LEGO<\/h2>\n<p>Of course, that doesn&#8217;t always work. If there&#8217;s a kids&#8217; birthday party tomorrow, you&#8217;ve forgotten the gift, and you need that exact set, then neither a Price Alert nor a notice that the price will be lower in three weeks will help you. <\/p>\n<p>But if you can plan ahead, it\u2019s a whole different story. LEGO is regularly marked down significantly. One of the major sellers\u2014Amazon, Smyths, Alternate, Proshop, or someone else\u2014starts the sale, and other sellers often follow suit shortly afterward.  <\/p>\n<p>That&#8217;s why I keep saying: <strong>Don&#8217;t buy LEGO when it&#8217;s expensive.<\/strong> Personally <strong>,<\/strong> I take a closer look at many sets when they&#8217;re discounted by about 35 to 38 percent. At 40 percent off or more, that&#8217;s when it really starts to catch my interest. <\/p>\n<h2>Why the Brick-Tracker Is Still Especially Useful Today<\/h2>\n<p>The Prime Deal Days are still exciting, though. Amazon doesn&#8217;t necessarily release all deals at midnight. New prices, coupons, or Prime deals may be added throughout the day.  <\/p>\n<p>That&#8217;s exactly why it&#8217;s worth checking out the <strong>Brick-Tracker<\/strong> today. New prices are updated automatically. If a LEGO set suddenly drops to a new <strong>No. 1 deal or best price<\/strong>, those Deals can be posted directly through our deal channels.  <\/p>\n<p>So you don&#8217;t have to spend the whole day refreshing Amazon and checking hundreds of product pages yourself.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.brick-tracker.de\/top_deals.php?thema=Alle%20Themen&#038;shop=amazon.de\" target=\"_blank\" rel=\"noopener\"><strong>Current Amazon LEGO Deals on Brick-Tracker<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/www.brick-tracker.de\/top_deals.php\" target=\"_blank\" rel=\"noopener\"><strong>All LEGO Top Deals<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/t.me\/Bricktracker\" target=\"_blank\" rel=\"noopener\"><strong>Brick-Tracker Live Deals on Telegram<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/discord.gg\/4JVBdPXu8g\" target=\"_blank\" rel=\"noopener\"><strong>Brick-Tracker Discord<\/strong><\/a><\/li>\n<\/ul>\n<h2>The discount percentage alone doesn&#8217;t tell the whole story<\/h2>\n<p>There&#8217;s another point I want to make: A big red &#8220;-35%&#8221; doesn&#8217;t automatically mean you&#8217;ve just found an exceptional deal.<\/p>\n<p>If a set is sold every few weeks for 40 percent below the MSRP, a 35 percent discount might not be all that impressive. That&#8217;s exactly why it&#8217;s worth conducting a Price Comparison and looking at the Price History. <\/p>\n<p>The Brick-Tracker isn&#8217;t meant to tell you that you have to buy something. It&#8217;s meant to show you <strong>whether the current price is really a good deal<\/strong>. <\/p>\n<h2>My Conclusion<\/h2>\n<p>I&#8217;m curious to see what else Amazon will launch today and tomorrow. Of course, there could still be a really great LEGO deal during the Prime Deal Days. <\/p>\n<p>But I wouldn&#8217;t be surprised at all if we&#8217;ve already seen some of the best prices in the days leading up to it.<\/p>\n<p>Anyone who can plan their LEGO purchases ahead of time therefore has a big advantage: <strong>they don&#8217;t react to the name of the promotion, but to the actual price.<\/strong><\/p>\n<p>And if a new No. 1 deal does pop up today, it should show up in the Brick-Tracker pretty quickly.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is LEGO too expensive? Maybe we&#8217;re just buying it at the wrong time. The Amazon Prime Deal Days kick off today. Two days full of Deals, with new Deals throughout the day\u2014and, of course, LEGO will be featured again. But it&#8217;s on days like these that I realize time and again: It&#8217;s not Prime Day&hellip;&nbsp;<a href=\"https:\/\/www.brick-tracker.de\/blog\/en\/deals\/is-lego-too-expensive-maybe-were-just-buying-it-at-the-wrong-time\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Is LEGO too expensive? Maybe we&#8217;re just buying it at the wrong time.<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":5288,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[718,712],"tags":[1253,1254,715,716,1252,723,1256,1255],"class_list":["post-5287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-deals","category-worth-knowing","tag-amazon","tag-amazon-coupons","tag-brick-tracker","tag-lego-deals","tag-lego-discounts","tag-lego-investment","tag-lego-prices","tag-prime-deal-days"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is LEGO too expensive? 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Why great LEGO deals often come out early\u2014and how the Brick-Tracker instantly alerts you to new best prices.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brick-tracker.de\/blog\/en\/deals\/is-lego-too-expensive-maybe-were-just-buying-it-at-the-wrong-time\/\" \/>\n<meta property=\"og:site_name\" content=\"Brick-Tracker Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-06T01:38:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brick-tracker.de\/blog\/wp-content\/uploads\/2026\/10\/LEGO-Deals_-Zu-teuer_.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1672\" \/>\n\t<meta property=\"og:image:height\" content=\"941\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nils\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nils\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brick-tracker.de\\\/blog\\\/en\\\/deals\\\/is-lego-too-expensive-maybe-were-just-buying-it-at-the-wrong-time\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brick-tracker.de\\\/blog\\\/en\\\/deals\\\/is-lego-too-expensive-maybe-were-just-buying-it-at-the-wrong-time\\\/\"},\"author\":{\"name\":\"Nils\",\"@id\":\"https:\\\/\\\/www.brick-tracker.de\\\/blog\\\/en\\\/#\\\/schema\\\/person\\\/107f6c80cf06947a1d7dd9e440f713ab\"},\"headline\":\"Is LEGO too expensive? 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