{"id":5313,"date":"2026-10-08T01:00:00","date_gmt":"2026-10-08T01:00:00","guid":{"rendered":"https:\/\/www.brick-tracker.de\/blog\/unkategorisiert\/lego-hello-kitty-friends-starting-in-2027-major-sanrio-collaboration-officially-announced\/"},"modified":"2026-10-08T01:00:29","modified_gmt":"2026-10-08T01:00:29","slug":"lego-hello-kitty-friends-starting-in-2027-major-sanrio-collaboration-officially-announced","status":"publish","type":"post","link":"https:\/\/www.brick-tracker.de\/blog\/en\/news\/lego-hello-kitty-friends-starting-in-2027-major-sanrio-collaboration-officially-announced\/","title":{"rendered":"LEGO Hello Kitty &#038; Friends Starting in 2027 \u2013 Major Sanrio Collaboration Officially Announced"},"content":{"rendered":"<div id=\"brick-3653451412\" class=\"brick-neuead brick-entity-placement\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4356920618994666\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Header-Ad -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-4356920618994666\"\r\n     data-ad-slot=\"5481181130\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div>\n<p class=\"wp-block-paragraph\"><strong>Hi there!<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">On <strong>October 6, 2026<\/strong>, LEGO announced a new and rather major collaboration with Sanrio. For anyone who isn\u2019t familiar with the name Sanrio: The Japanese company is behind <strong>Hello Kitty and Friends<\/strong>, as well as characters like Kuromi, My Melody, Cinnamoroll, Pompompurin, and Gudetama. Sanrio was founded back in 1960 and its characters are now known around the world.    <br\/>And we&#8217;re not just talking about a single LEGO set here.<\/p>\n\n<p class=\"wp-block-paragraph\">LEGO and Sanrio have explicitly <strong>announced<\/strong>a <strong>multi-year partnership<\/strong>and are talking about a whole series of new products set to be released starting in <strong>2027<\/strong>. <br\/>What do we know so far, which characters have already been teased, and what\u2019s the story behind this rather interesting October calendar on the LEGO website?<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Let&#8217;s get started!<\/strong><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.brick-tracker.de\/blog\/wp-content\/uploads\/2026\/10\/IMG_5913.jpeg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"536\" height=\"1024\" src=\"https:\/\/www.brick-tracker.de\/blog\/wp-content\/uploads\/2026\/10\/IMG_5913-536x1024.jpeg\" alt=\"\" class=\"wp-image-5304\" style=\"width:410px;height:auto\" srcset=\"https:\/\/www.brick-tracker.de\/blog\/wp-content\/uploads\/2026\/10\/IMG_5913-536x1024.jpeg 536w, https:\/\/www.brick-tracker.de\/blog\/wp-content\/uploads\/2026\/10\/IMG_5913-157x300.jpeg 157w, https:\/\/www.brick-tracker.de\/blog\/wp-content\/uploads\/2026\/10\/IMG_5913-768x1468.jpeg 768w, https:\/\/www.brick-tracker.de\/blog\/wp-content\/uploads\/2026\/10\/IMG_5913-804x1536.jpeg 804w, https:\/\/www.brick-tracker.de\/blog\/wp-content\/uploads\/2026\/10\/IMG_5913-1072x2048.jpeg 1072w, https:\/\/www.brick-tracker.de\/blog\/wp-content\/uploads\/2026\/10\/IMG_5913.jpeg 1179w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/a><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\"><strong>LEGO and Sanrio Launch a Multi-Year Partnership<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">On October 6, LEGO and Sanrio officially announced their collaboration. <br\/>It\u2019s worth noting that LEGO explicitly refers to a <strong>\u201cmulti-year partnership.\u201d<\/strong> <br\/>Consequently, this won\u2019t just be a single Hello Kitty set and then that\u2019s it. LEGO has announced a <strong>wide selection of LEGO Sanrio products starting in 2027<\/strong>.   <\/p>\n\n<p class=\"wp-block-paragraph\">However, we don&#8217;t yet know how many sets there will be at launch, what sizes and prices they&#8217;ll have, or how the figures will actually be produced.  <br\/>There is also no official release date yet.<\/p>\n\n<p class=\"wp-block-paragraph\">Some earlier leaks had suggested a launch as early as the beginning of 2027. However, there have since been indications that this originally anticipated timeframe may have been pushed back. That\u2019s why I wouldn\u2019t commit to January or February at all right now.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>So far, the only thing that has been officially confirmed is that the first products will be released in 2027.<\/strong> <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>We already see these characters in the first trailer<\/strong>. <br\/>A short teaser was released at the same time as the announcement. <br\/>In it, we see several familiar Sanrio characters flying out of a LEGO bag.<\/p>\n\n<p class=\"wp-block-paragraph\">The participants include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Hello Kitty<\/li>\n\n\n\n<li>Kuromi<\/li>\n\n\n\n<li>My Melody<\/li>\n\n\n\n<li>Pompompurin<\/li>\n\n\n\n<li>Cinnamoroll<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">This at least gives us a pretty good idea of which characters might play a major role in this collaboration. <br\/>The official press release also mentions <strong>Gudetama<\/strong> as one of the well-known Sanrio characters. However, that doesn&#8217;t automatically mean that Gudetama will get its own set right from the start.   <\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.brick-tracker.de\/blog\/wp-content\/uploads\/2026\/10\/IMG_5915.jpeg\"><img decoding=\"async\" width=\"1024\" height=\"984\" src=\"https:\/\/www.brick-tracker.de\/blog\/wp-content\/uploads\/2026\/10\/IMG_5915-1024x984.jpeg\" alt=\"\" class=\"wp-image-5305\" srcset=\"https:\/\/www.brick-tracker.de\/blog\/wp-content\/uploads\/2026\/10\/IMG_5915-1024x984.jpeg 1024w, https:\/\/www.brick-tracker.de\/blog\/wp-content\/uploads\/2026\/10\/IMG_5915-300x288.jpeg 300w, https:\/\/www.brick-tracker.de\/blog\/wp-content\/uploads\/2026\/10\/IMG_5915-768x738.jpeg 768w, https:\/\/www.brick-tracker.de\/blog\/wp-content\/uploads\/2026\/10\/IMG_5915.jpeg 1227w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.brick-tracker.de\/blog\/wp-content\/uploads\/2026\/10\/IMG_5916.jpeg\"><img decoding=\"async\" width=\"1024\" height=\"973\" src=\"https:\/\/www.brick-tracker.de\/blog\/wp-content\/uploads\/2026\/10\/IMG_5916-1024x973.jpeg\" alt=\"\" class=\"wp-image-5309\" srcset=\"https:\/\/www.brick-tracker.de\/blog\/wp-content\/uploads\/2026\/10\/IMG_5916-1024x973.jpeg 1024w, https:\/\/www.brick-tracker.de\/blog\/wp-content\/uploads\/2026\/10\/IMG_5916-300x285.jpeg 300w, https:\/\/www.brick-tracker.de\/blog\/wp-content\/uploads\/2026\/10\/IMG_5916-768x730.jpeg 768w, https:\/\/www.brick-tracker.de\/blog\/wp-content\/uploads\/2026\/10\/IMG_5916.jpeg 1241w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\">And of course, that applies just as much to the characters in the trailer.  <br\/>Just because we see Cinnamoroll or Pompompurin there doesn&#8217;t necessarily mean that each of them will immediately get their own LEGO set.  <br\/>It would seem likely\u2014but it hasn&#8217;t been confirmed yet.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>The LEGO Calendar Teases More Reveals<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">And now, in my opinion, things are really starting to get interesting. <br\/>LEGO has launched its own <strong>Sanrio-themed page<\/strong> and explicitly states there that you should check back regularly because more clues are coming.<\/p>\n\n<p class=\"wp-block-paragraph\">The website even says, <strong>\u201cThe adventure begins in 2027.\u201d<\/strong><\/p>\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.brick-tracker.de\/blog\/wp-content\/uploads\/2026\/10\/IMG_5912.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"610\" src=\"https:\/\/www.brick-tracker.de\/blog\/wp-content\/uploads\/2026\/10\/IMG_5912-1024x610.jpeg\" alt=\"\" class=\"wp-image-5308\" srcset=\"https:\/\/www.brick-tracker.de\/blog\/wp-content\/uploads\/2026\/10\/IMG_5912-1024x610.jpeg 1024w, https:\/\/www.brick-tracker.de\/blog\/wp-content\/uploads\/2026\/10\/IMG_5912-300x179.jpeg 300w, https:\/\/www.brick-tracker.de\/blog\/wp-content\/uploads\/2026\/10\/IMG_5912-768x458.jpeg 768w, https:\/\/www.brick-tracker.de\/blog\/wp-content\/uploads\/2026\/10\/IMG_5912.jpeg 1029w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n<p class=\"wp-block-paragraph\">And LEGO encourages fans to check back often and discover new clues.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Click here to go directly to the official LEGO Sanrio website\u2060: <a href=\"https:\/\/www.lego.com\/de-de\/themes\/sanrio\/about\">Hello Kitty and Her Friends \u2013 Coming Soon! | Official LEGO\u00ae Shop DE<\/a><\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">There is also a calendar for October, with various symbols assigned to individual days.  <br\/>And they probably aren&#8217;t just standing there by chance.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>October 14 \u2013 Pompompurin?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">On <strong>October 14,<\/strong> we see a pudding\u2014or dessert\u2014icon alongside a donut. <br\/>That seems to point pretty clearly toward <strong>Pompompurin<\/strong>. <br\/>After all, the name alone and the entire design strongly allude to pudding. <br\/>Accordingly, it\u2019s a very safe bet that we\u2019ll get more information about Pompompurin on October 14. <br\/>Of course, we don\u2019t yet know whether this will be a set reveal, a figure, or just another small teaser.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>October 16 \u2013 Pochacco?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">There\u2019s a soccer ball on the calendar <strong>for October 16.<\/strong> <br\/>People are currently speculating that it\u2019s <strong>Pochacco<\/strong>. <br\/>That would make sense, since the character is portrayed as very athletic. <br\/>What\u2019s particularly interesting is that, as far as I know, Pochacco isn\u2019t among the main characters clearly shown in the first major teaser. <br\/>So maybe we\u2019re already getting a glimpse of another character from the collaboration here.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>October 21 \u2013 Hello Kitty and the Two Apples<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">On <strong>October 21,<\/strong> we see two apples on the calendar. <br\/>And that fits very well with <strong>Hello Kitty<\/strong> herself. <br\/>The apple is closely associated with the character: Hello Kitty is traditionally described as being the size of <strong>five apples<\/strong> and weighing <strong>three apples<\/strong>. Accordingly, it stands to reason that LEGO will release new information about Hello Kitty herself on this day.   <br\/>Of course, it remains to be seen whether this will be a full set reveal or just another small hint for now.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>October 31 \u2013 Kuromi with a party hat<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>October 31,<\/strong> on the other hand, is much less of a mystery. <br\/>There we see Kuromi wearing a party hat. <br\/>And of course, that fits perfectly, because October 31 is also <strong>Kuromi\u2019s birthday<\/strong>. <br\/>I\u2019d actually be pretty confident that LEGO will reveal something Kuromi-related on that day. <br\/>Exactly what we\u2019ll get there, however, remains to be seen.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Hello Kitty herself is, of course, a given<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">We probably don\u2019t need to go into great detail about the fact that <strong>Hello Kitty<\/strong> herself will be a central part of the series. <br\/>LEGO explicitly refers to the partnership <strong>as \u201cHello Kitty and Friends\u201d and<\/strong>clearly highlights Hello Kitty in the press release. <br\/>Sanrio has been marketing the character since <strong>1974<\/strong>, and according to LEGO and Sanrio, Hello Kitty now appears on around 50,000 different products per year in more than 130 countries and regions. <br\/>This once again clearly demonstrates just how massive this brand actually is on an international scale.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Still, the collaboration came as a surprise to me<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">And that brings us to my personal assessment.  <br\/>I&#8217;m excited about this collaboration.  <br\/>It&#8217;s a brand that many fans have been hoping LEGO would bring out for a very long time, and Hello Kitty\u2014or rather, Sanrio\u2014remains incredibly popular, especially in Asia.<\/p>\n\n<p class=\"wp-block-paragraph\">But personally, I really have to say:<\/p>\n\n<p class=\"wp-block-paragraph\">For me, Hello Kitty hasn&#8217;t really been a part of my life in Europe since I was a child.  <br\/>Of course, I was still familiar with the character and knew the brand existed. But personally, I simply hadn&#8217;t noticed all this huge hype or just how massive Sanrio continues to be internationally.   <br\/>So, at first, this collaboration actually surprised me a little.<\/p>\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.brick-tracker.de\/blog\/wp-content\/uploads\/2026\/10\/IMG_5917.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"846\" src=\"https:\/\/www.brick-tracker.de\/blog\/wp-content\/uploads\/2026\/10\/IMG_5917-1024x846.jpeg\" alt=\"\" class=\"wp-image-5307\" srcset=\"https:\/\/www.brick-tracker.de\/blog\/wp-content\/uploads\/2026\/10\/IMG_5917-1024x846.jpeg 1024w, https:\/\/www.brick-tracker.de\/blog\/wp-content\/uploads\/2026\/10\/IMG_5917-300x248.jpeg 300w, https:\/\/www.brick-tracker.de\/blog\/wp-content\/uploads\/2026\/10\/IMG_5917-768x635.jpeg 768w, https:\/\/www.brick-tracker.de\/blog\/wp-content\/uploads\/2026\/10\/IMG_5917.jpeg 1427w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n<p class=\"wp-block-paragraph\">Sanrio is a Japanese company, and it&#8217;s precisely this connection to Japanese pop and kawaii culture that makes the collaboration such a natural fit.  <br\/>And I think it&#8217;s cool that LEGO is adding something completely different to its lineup again.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>One more step toward anime and Japanese brands?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Something else I find exciting:<\/p>\n\n<p class=\"wp-block-paragraph\">We&#8217;re getting <strong>Dragon Ball<\/strong> now, Pok\u00e9mon has already gotten off to a big start, and now Sanrio is joining the mix as well. <br\/>Of course, Hello Kitty isn&#8217;t an anime theme in the traditional sense. <br\/>But LEGO is collaborating more and more with major Japanese brands.<\/p>\n\n<p class=\"wp-block-paragraph\">And for me personally, that gives me even more hope that we might have opportunities with other anime licenses in the future.  <br\/>There are plenty of things that would make me happy.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Is it starting to get to be too much?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">At the same time, though, I do have one small criticism\u2014or rather, a concern. <br\/>Right now, LEGO is announcing <strong>an incredible number of new collaborations<\/strong>. <br\/>Pok\u00e9mon, Dragon Ball, now Sanrio, and of course all the major existing licensed themes on top of that. <br\/>And at some point, I can\u2019t help but wonder: <strong>Could this all be too much?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">I&#8217;m a little worried that at some point LEGO will release so many different themes at once that buyers will simply become overwhelmed.  <br\/>After all, in the end, no one has an infinite amount of space\u2014and, above all, no one has an infinite amount of money.  <br\/>New topics are great.  <br\/>But if more and more licensed lines are added every year, I think LEGO needs to be a little careful not to end up competing with itself at some point.<\/p>\n\n<p class=\"wp-block-paragraph\">But right now, that&#8217;s really just my personal concern.<\/p>\n\n<p class=\"wp-block-paragraph\">  We won&#8217;t know how this all plays out until the coming years.<\/p>\n\n<p class=\"wp-block-paragraph\">Now it&#8217;s your turn: <strong>What do you think of the LEGO-Sanrio collaboration? <\/strong><br\/><strong>Are you looking forward to Hello Kitty, Kuromi, My Melody, and the rest? <\/strong><br\/><strong>And which sets or characters would you most like to see?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Feel free to write anything in the comments!<\/p>\n\n<p class=\"wp-block-paragraph\">For the best LEGO Price Comparison, check out <strong>Brick-Tracker<\/strong>: <a href=\"https:\/\/www.brick-tracker.de\/index.php\">https:\/\/www.brick-tracker.de\/index.php<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Author: Dante<\/strong><\/p>\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.brick-tracker.de\/blog\/wp-content\/uploads\/2026\/10\/IMG_5914.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.brick-tracker.de\/blog\/wp-content\/uploads\/2026\/10\/IMG_5914-1024x1024.jpeg\" alt=\"\" class=\"wp-image-5306\" srcset=\"https:\/\/www.brick-tracker.de\/blog\/wp-content\/uploads\/2026\/10\/IMG_5914-1024x1024.jpeg 1024w, https:\/\/www.brick-tracker.de\/blog\/wp-content\/uploads\/2026\/10\/IMG_5914-300x300.jpeg 300w, https:\/\/www.brick-tracker.de\/blog\/wp-content\/uploads\/2026\/10\/IMG_5914-150x150.jpeg 150w, https:\/\/www.brick-tracker.de\/blog\/wp-content\/uploads\/2026\/10\/IMG_5914-768x768.jpeg 768w, https:\/\/www.brick-tracker.de\/blog\/wp-content\/uploads\/2026\/10\/IMG_5914.jpeg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hi there! On October 6, 2026, LEGO announced a new and rather major collaboration with Sanrio. For anyone who isn\u2019t familiar with the name Sanrio: The Japanese company is behind Hello Kitty and Friends, as well as characters like Kuromi, My Melody, Cinnamoroll, Pompompurin, and Gudetama. Sanrio was founded back in 1960 and its characters&hellip;&nbsp;<a href=\"https:\/\/www.brick-tracker.de\/blog\/en\/news\/lego-hello-kitty-friends-starting-in-2027-major-sanrio-collaboration-officially-announced\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">LEGO Hello Kitty &#038; Friends Starting in 2027 \u2013 Major Sanrio Collaboration Officially Announced<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":5314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[836,1],"tags":[715,713,1268,1222,795,1267],"class_list":["post-5313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-unkategorisiert","tag-brick-tracker","tag-lego","tag-lego-hello-kitty","tag-lego-leak","tag-lego-news","tag-lego-news-2027"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LEGO Hello Kitty &amp; Friends Starting in 2027 \u2013 Major Sanrio Collaboration Officially Announced - Brick-Tracker Blog<\/title>\n<meta name=\"description\" content=\"LEGO and Sanrio are launching a multi-year Hello Kitty &amp; Friends collaboration starting in 2027. 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