Hi there!
After quite some time, EDEKA is once again running a new LEGO loyalty promotion. This time, you can collect a total of eight different and exclusive LEGO FunPacks.
The promotion began on August 24, 2026, and runs through October 17, 2026. For every 5 euros you spend, you’ll earn one LEGO FunPack loyalty point. Once you’ve collected five points, you can get one of the eight FunPacks for 5.99 euros.
You can also buy the FunPacks without using loyalty points, but they’ll cost 11.99 euros.
What exactly are these LEGO FunPacks, and what are the eight different versions available?
Let’s take a closer look.
Let’s get started!
Here’s how the LEGO loyalty promotion works at EDEKA
The concept is actually pretty simple.
For every 5 euros you spend, you earn one loyalty point. That means you need to spend a total of 25 euros to earn the five points required for a FunPack.
You can collect points the old-fashioned way at the store. There, you’ll receive your loyalty points and then stick them onto the corresponding loyalty card.
Alternatively, you can do this digitally via the EDEKA app.
To do so, scan your QR code while shopping, and the points will be automatically credited to your account. As soon as you’ve collected five points, a corresponding discount coupon will be automatically generated, which you can then redeem when purchasing a FunPack.
You can earnloyalty points from August 24 through October 17, 2026. Fully completed cards or coupons can even be redeemed until October 31, 2026.
Of course, this offer is valid only while supplies last and at participating EDEKA stores.
What’s inside the LEGO FunPacks?
FunPacks aren’t just a small LEGO set.
The whole set comes in a small storage box that can also be used as a board game.
Inside, you’ll find the actual small LEGO set, playing cards, and a puzzle book.
In terms of size, the sets included are roughly the same as a polybag or a small paper pack, such as those found in LEGO magazines. In total, there are eight different FunPacks from four different LEGO themes.
These eight LEGO FunPacks are available
We’ll start with two models from LEGO City.
Here you’ll find a small wheel loader with a construction worker and a police ATV with a police officer.
Next up are two LEGO Creator 3-in-1 models.
The first one is a black-and-red vehicle with blue accents. It can be built into a total of three different models: a sports car, an airplane, or a truck.
The second Creator model is a pink cockatoo. Alternatively, you can build a butterfly or a small fish from it.
Of course, LEGO NINJAGO can’t be left out either.
Here you’ll find Lloyd with a small Titan Mech, as well as Kai on a red racing motorcycle.
And last but not least, we’re getting two more sets from LEGO Friends.
The first one features a small mobile animal care or rescue unit with a minifigure, a puppy, and related accessories.
The second set includes a gold-colored foal along with a small care or feeding station and additional accessories.
That brings the total number of different FunPacks to eight:
- 2× LEGO City
- 2× LEGO Creator 3-in-1
- 2× LEGO NINJAGO
- 2× LEGO Friends
My Personal Highlights
Personally, this move actually surprised me a bit.
EDEKA already held its own Building Block collection campaign last year. So I wouldn’t necessarily have expected that a direct collaboration with LEGO would follow now, and that as many as eight exclusive FunPacks would be released.
Overall, I think the selection is pretty good.
My personal favorite from the Creator line is definitely the Kakadu. I also like the two NINJAGO FunPacks, and, surprisingly, I find the gold-colored foal from LEGO Friends pretty interesting, too.
The rest is pretty nice, too, but it doesn’t really blow me away.
Is 5.99 euros a good price?
Each FunPack costs 5.99 euros for five loyalty points.
And I generally think the price is still reasonable.
In terms of the contents. The whole thing reminds me of the freebies that come with magazines. With Ninjago, for example, you get two figures and a metal tin; here, it’s something very similar.
However, for me personally, the price probably shouldn’t be much higher than that.
Without loyalty points, EDEKA charges 11.99 euros per FunPack. Personally, I think that’s way too much for what’s included.
So I think it’s a good deal for 5.99 euros using points—but for 11.99 euros, I’d personally pass.
Of interest to collectors?
What I also find interesting about this promotion is its exclusivity.
The eight FunPacks are being offered exclusively as part of this EDEKA promotion. This could prove to be quite interesting in the long run, especially for collectors.
There’s a fairly large international collector’s scene, especially for LEGO NINJAGO. If the promotion is indeed limited to Germany or the German EDEKA stores, it will be interesting to see how individual FunPacks perform later on the international secondary market.
Of course, no one can predict whether these will eventually become highly sought-after collector’s items.
Personally, I’ll definitely try to get my favorites first and then see if I can complete the entire set with all eight FunPacks.
As soon as I get the first copies, I’ll of course show them to you in more detail here in the review.
Plus, you can win LEGOLAND tickets
To go along with the promotion, there’s also a contest on the EDEKA website.
You can enter there through October 4, 2026, and with a little luck, win two one-day tickets to LEGOLAND Deutschland Resort.
A total of four sets of two tickets will be given away.
My Thoughts on the LEGO EDEKA Loyalty Promotion
Overall, I think the campaign is pretty cool.
In my opinion, these little boxes are a great idea, especially for kids. You get a small LEGO set, cards, puzzles, and a box—or a small board game—right along with it.
Actually, I think the event is scheduled a little late in the year.
I could definitely see myself using the FunPacks, especially during summer vacation. For long car rides or vacations, a little box like that with a LEGO set, playing cards, and puzzles would probably have been a pretty good way to keep the kids entertained.
But this promotion is also appealing to collectors—precisely because there are eight different FunPacks, and they’re being offered exclusively for this promotion.
I’m definitely going to pick up a few of them, and I’m curious to see how quickly the most popular varieties will sell out in stores.
Now it’s your turn: What do you think of the new LEGO loyalty promotion at EDEKA?
Which of the eight FunPacks is your favorite? And are you going to try to collect the entire series?
Feel free to share your thoughts in the comments!
You can find EDEKA’s official campaign page, with all the information about the collection drive and the contest, here: https://www.edeka.de/kooperationen/lego-sammelaktion/
For the best LEGO Price Comparison, check here: Exclusive LEGO Deals for all ages
Author: Dante